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Clarifying Your Message So Stakeholders Engage

Join us to clarify your brand message and use the power of story to connect and gain credibility for your organization, just in time to prepare for #GivingTuesday

2 part interactive training

1st meeting: Tuesday, November 2, 2021 

10:00 am - 1:00 pm PST

Bonus meeting: Tuesday, November 9, 2021 

12:00 pm - 12:30pm PST

Online via Zoom

$100 to attend

Register HERE (you will then be redirected to PayPal to complete payment)

*This training will be a meeting style on Zoom so you will have the unique opportunity to interact directly with the presenters. Spaces are limited so please register as soon as possible, or you may be put on the waitlist.

Course Overview:

If a journalist or potential customer were to ask you, "What do you do and what is the biggest pain point you are helping people solve?", could you confidently and concisely answer in one sentence? Do you have customer stories to back this up? Public relations pro April Enriquez will guide you through her three-step messaging process of 

1. Clarifying your brand message

2. Lining up storying ideas

3. Connection with customers and media outlets who need your expertise, so you can earn credibility for your business

About April Enriquez:

An award-winning public relations and brand messaging expert, WordPop Public Relations founder April Enriquez will help you clarify your message so clients can more easily discover you, trust you and choose you. A 12-year PR veteran and StoryBrand Certificate Guide, April teaches companies how to clearly communicate their value to the press and the public. The business owner, cold brew smoothie enthusiast and joy-filled toddler mom has a communication degree from the University of California, San Diego and is certified in Sustainable Business Practices by UCSD Extension. Connect with April at


For any questions please contact Goretti Alvarez at


This training is funded by the Center for Innovation and Resources, Inc. With your support, CIR provides current, research-based training programs that ensure that children, families, and communities are served in a coordinated, holistic way, allowing professionals in the field to implement strategies to improve their practice.